Generally, as entailed by the name itself, facial refers to skin treatments for the face. It includes deep cleansing and unclogging of the pores to take out buried dirt, impurities and excess sebum, skin analysis, exfoliation, blackheads/whiteheads extraction (optional), facial massage, mask application, and application of toner and moisturising cream.
All sorts of facials include these basic steps and they just vary mostly on the length, the skin care products applied, the name, special add-ons like maybe a neck or scalp massage to go with the facial treatment, and other methods inculcated to make the facial treatments more customised and personalised.
Have a look at the various facials currently available at several spas and salons:
Bio-lift facials. Commonly use for people aged 40 and beyond, a Bio-Lift Facial increases lymphatic drainage and blood circulation. This type of facial has a face-lift effect producing a tighter appearance of the skin. This is a non-invasive and non-surgical facial that assists create a good facial shape. This facial particularly tones the skin and trims dark circles and puffiness.